TikTok is introducing a fresh option that allows them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the company revealed that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global launch. This development comes amid a surge in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
Recent reports that approximately one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this content is deemed “AI slop”, a term for substandard, factory-style content that is frequently illogical or dreamlike.
“We know from our community that a lot of users enjoy content produced via AI tools, including computer-generated images to informative clips, and we intend to provide users the option to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its network identified as made with AI. Overall, over 100 m pieces of content are uploaded to the service daily, making clips made by AI a limited part of its total content library.
Customizing Your Feed
Members will be able to reduce or increase the volume of AI-generated videos they view by accessing the content preference feature in the application and picking AI-made media. Further subjects that can already be modified under the setting cover current affairs, style, aesthetics, and movement.
Platform Guidelines
Its rules mandate creators to identify lifelike artificially created content, and it prohibits dangerous fake videos of public figures or emergencies. Any realistic AI video that is unmarked can be removed under its user guidelines.
Furthermore, the platform will now add an AI-generated label to content produced via its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This step is aimed to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is furthermore launching a two million dollar AI literacy fund for professionals and groups to produce informative material about ethical AI use. This program will assist non-profit groups focused on teaching coding and technology.
Moderation Strategy
The platform has defended its safety measures, amid discussion over intentions to make redundant a large number of review team members in Britain. The company is planning to eliminate a significant number of roles in its trust and safety division in London, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A company official clarified that people-led review would continue to be important, but AI can protect employees by filtering out the most harmful content before it gets reviewed by people. The platform stated a significant reduction in shocking and graphic content handled by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is really helping us work at speed.”
